How to Make Money on Facebook: 9 Proven Methods That Work

Updated on December 5, 2025

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Facebook has grown into a place where regular creators can actually make money. With billions of people using Facebook, every post, video, and story you share has the chance to reach real customers.

This guide will show you how to make money on Facebook step by step, breaking each method down by how it works, who it’s best for, and the kind of income you can expect.

And if you’re just starting out, don’t worry – many influencers grow slowly at first, and that’s completely normal.

Explore other social earning guides:

1. Join the new Content Monetization program

A good first step is exploring Facebook’s built-in tools so you can make money without leaving the platform or learning complicated systems.

How it works

The new Facebook Content Monetization program brings everything in one single program, letting creators make money through:

in-stream ads
Facebook Reels payouts
engagement-based bonuses.

You activate it inside Facebook’s professional dashboard, where you can track your status, review insights, and see each video’s performance.

Facebook measures retention, original content, and how the audience responds. Longer clips tend to bring in more revenue. They hold followers’ attention and give the in-stream ads more time to run.

Eligibility

You need to be 18+, follow Facebook’s community guidelines, and live in a supported region. Your Facebook page must also avoid violations and show steady, authentic performance.

Inside Facebook’s Monetization Manager, you get a clear green-yellow-red status so you instantly know if you’re eligible, close, or not meeting the requirements yet.

Earning potential

Most creators start small – usually $3 to $8 as early Facebook videos reach a few thousand views. Once clips climb toward 50,000–100,000 views, payouts often land in the $20–$60 range.

Longer videos with strong retention generate more revenue because customers tend to pay higher rates when the audience keeps watching.

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2. Get paid for Reels with ads

Short clips move quickly on Facebook, so Reels are a solid place to learn how to make money on Facebook Reels, even when your audience is still small.

How it works

Facebook Reels make money through two types of ads:

ads that appear in the Facebook feed as people scroll
small overlay ads on top of your Facebook videos.

When someone watches long enough for those ads to count, you earn money.

Short, clear ideas usually monetize the best – quick recipes, outfit changes, tiny home makeovers, simple tips, or anything fun you can show in under ten seconds.

Eligibility

Eligibility is tied to the main Facebook Content Monetization program. If your Facebook profile already meets those requirements, you’re usually set here too.

Just create original clips and avoid reposting videos with visible watermarks from Instagram or other apps.

Earning potential

Revenue here depends mainly on views:

$3 to $8 once a Facebook Reel reaches a few thousand views
$20–$60 when content lands between 50,000 and 100,000 views
>$100 for Facebook Reels that pass a million views.

3. Activate Facebook Stars

Another simple how way to make money on Facebook is by using tools like Facebook Stars. They let your audience support you directly while they watch.

How it works

Facebook Stars work like small tips. A viewer can tap the star icon during a stream, on certain videos, or inside the comment section, and each star you receive adds to your monthly revenue.

The audience usually sends them when something resonates:

a helpful tip
a funny moment
a quick shout-out.

Many creators encourage star support by greeting new followers by name or offering small perks, such as answering a question on the spot.

Eligibility

Most Facebook pages only need a basic activity level and engaged followers to be eligible for Facebook Stars. You enable everything inside Facebook’s professional dashboard. There’s a short checklist that shows if you’re set for the program or if you’re missing anything. Once it’s active, your future streams will display the option automatically.

Earning potential

Every 1,000 Stars is worth about $10, so the early benefits are usually small enough to see progress, but not a full income stream. A good performance can bring in $20–$50, and busy creators sometimes see $100 or more.

4. Offer Fan Subscriptions

Another option is to create a community of followers who support your work each month through subscriptions.

How it works

Facebook fan subscriptions are basically a monthly membership. Followers purchase it, and in return, you share something they won’t see anywhere else.

That might be:

quick behind-the-scenes clip
short voice note
early videos
simple tips
a few pieces of exclusive content you only post for them.

Eligibility

Facebook checks whether you have:

around 10,000 followers or a smaller group of returning viewers
solid engagement
steady activity through things like fresh videos or text posts.

When your page meets the basics, open the Professional Dashboard and go to Monetization. Then use the built-in checklist to see if your subscriptions’ setup is ready.

Earning potential

Most Facebook creators keep the subscriptions’ price at around $5. So if about 30 followers subscribe, you’re looking at roughly $150 each month. If you sell 50 subscriptions, that’s around $250. Sell to 100 supporters and it lands you close to $500.

5. Monetize your Facebook Page with affiliate links

One of the best ways how to monetize Facebook page activity is to promote products you actually use and genuinely like.

How it works

Affiliate links work in any format:

a quick post
a short video
a Facebook Reel
a mention during a live.

You promote the item, drop the link, and if your audience shops, you make money from the sales.

Most creators start with Amazon, ShareASale, or similar platforms because the sign-up process is easy and the product options are huge. It fits naturally into everyday content, especially things like “here’s what helped me today” or “small tools I actually use.”

Eligibility

You don’t need Facebook approval to start. The only rule is adding a simple disclosure so your audience knows the link is an affiliate link.

Earning potential

Commissions vary by category:

most everyday items sit around 3% to 5%
beauty and home products often land closer to 8%
some fitness or tech items can reach 10% or a bit more.

The real sales come from setting a clear niche – followers trust your picks faster when they know what you focus on.

Make your downtime pay

Turn small breaks from Facebook into simple tasks that reward you instantly.

6. Land brand deals and sponsored posts

Another way to make money on Facebook is by working with a brand that wants its product in front of an audience that trusts you.

How it works

Sponsored content is basically a paid mention. Brands pay you to promote their item in your Facebook text post or a video. Create content that feels natural:

a quick check-in
a small demo
a “this is what I use” / “my daily routine” videos

Eligibility

You can find opportunities through Facebook’s Brand Collabs Manager. Once you’re in the program, brands can check your performance and how your followers respond to your content. They care more about interaction than huge numbers.

Earning potential

One-off deals bring quick income, but longer partnerships pay more steadily and feel easier because you already know the product.

nano-creators often make around $50–$150 per sponsored post
micro-creators usually land between $200–$500, depending on the project.

7. Drive traffic to monetized platforms outside Facebook

Many creators look for the best way to build their reach, and driving audience to other websites often becomes part of that journey.

How it works

Using Facebook as a traffic source is simple. Share a short teaser video, post a quick story, or mention your project during a Live, then point people to your website, YouTube channel, shop, or Patreon page.

A lot of creators keep links in the comments instead of the caption, which helps reach, and use Facebook Reels as tiny previews that nudge viewers to check out the full version on another platform (e.g., Instagram).

Eligibility

You must follow Facebook’s content and community rules. Outbound links are fine as long as they’re safe, relevant, and not spammy. Posting them after the first burst of engagement usually keeps your content from losing momentum.

Earning potential

Earnings depend on where you’re sending people, but most platforms follow the same pattern:

blog ads bring in anywhere from $5 to $20 per 1,000 views
YouTube AdSense falls between $1 and $5 per 1,000 views

Membership platforms can be steadier – 20 people paying $5 a month adds up to $100. Online product sales vary the most, but many small creators see an extra $50–$300 in revenue monthly when they’re just getting started.

And while you’re building everything, JumpTask is an easy place to get paid a few dollars at a time for simple social media tasks, which helps while your other platforms continue to grow.

8. Sell products using Facebook Shops

Many creators eventually want a place where their audience can buy things directly. A Facebook Shop makes that surprisingly easy to set up.

How it works

You create your Facebook Shop inside Commerce Manager:

connect your catalog
upload your products
once everything is approved, tag items in Facebook Reels and other content
shoppers can tap and see the details right away.

If you already run a Shopify store, you can integrate it directly – your inventory and orders sync automatically. And that saves a lot of time.

Live shopping also helps, as you can demonstrate how something works for potential customers and tag items as you discuss them.

Eligibility

You need:

a Facebook page
basic business verification
products that follow Facebook’s commerce rules.

Physical goods are usually fine to sell on Facebook, while restricted items (health claims, certain supplements, etc.) won’t get approved.

Earning potential

Small sellers often start with $150–$400 a month once they have a handful of steady sales. Sellers with a growing audience and a few popular items can reach $500–$1,000 monthly.

Tagging products from your Facebook Shop inside everyday content usually promotes sales. Short live sessions also often bring in a noticeable bump because the audience has questions before they purchase.

9. Use Facebook Marketplace

Facebook Marketplace works well for people who want to make a bit of money from things they’re not using anymore or sell services.

How it works

Monetization on Facebook Marketplace starts with a few quick steps:

you take some photos on your phone
write a short line or two about the item
set a price
put it up on Facebook Marketplace.

When potential customers are interested, they message your Facebook profile, and you can chat about pickup or answer basic questions.

Certain things sell fast and get attention within a day:

small electronics
basic furniture
kids’ stuff
everyday home items.

Good lighting and clear photos help more than anything else.

Eligibility

Most Facebook users can access the Marketplace as long as their page follows Facebook’s rules. Just avoid restricted items and stick to the safety guidelines: meet in public places, keep communication in the app, and trust your gut with customers.

Earning potential

Casual sellers often make an extra $50–$200 a month by clearing out unused items. Flippers who buy low and resell furniture or electronics can earn $300–$600 monthly once they establish their audience.

Boost your earnings with microtasks

Quick tasks you can finish between posts and messages. Real rewards with no complexity.

Key takeaways

Facebook gives you two main paths: built-in earning tools and flexible off-platform options.
Native Facebook features help you make money directly as your content and audience grow.
Outside methods create extra opportunities, so your earnings don’t rely on one thing.
If you prefer selling, Facebook Shop and Facebook Marketplace make it easy to reach shoppers who are already active on the platform.
The strongest results usually come from choosing one area, posting regularly, and building trust with the people who follow your page.

FAQs

There’s no single number. Some Facebook tools open up with just a small, active crowd, while others need a few thousand people paying attention. Facebook mainly looks at steady activity, good behavior, and originality.

It’s simply someone who shares content on a regular basis and builds a small community around it on their profile. The label helps Facebook organize your tools and show you things that fit the way you create.

The rate jumps around a lot. Many people see just a few dollars at first, while certain topics or longer videos can bring in more. Real monetization usually comes from posting often and keeping viewers watching.

It depends on your content. Some creators make money from Facebook Reels because their clips hold attention, while others do better on Shorts thanks to AdSense. Both can work, but results vary depending on your niche and posting rhythm.

Gabriele Zundaite

Digital Marketing Manager

Meet Gabriele, a marketing specialist focused on digital growth and social media. As a Digital Marketing Manager at JumpTask, she helps others discover new ways to earn online by turning creative ideas into real results. With a degree in Marketing Management and a background in growth marketing and community building, Gabriele shares clear, practical advice for anyone ready to start earning or grow their online presence.