How To Make Money On Facebook: A 10 Step Guide For Creators

March 17, 2025

Facebook isn’t just for catching up with friends or sharing cat memes – it’s a goldmine for making money! Doesn’t matter if you’re a content creator, business owner, or influencer, you’ve got plenty of ways to turn your experience into profit.

From selling products on a Facebook shop to cashing in on viral reels, this guide will walk you through ten easy ways to generate revenue on Facebook like a pro.

How does Facebook monetization work?

Facebook monetization lets you make money through in-stream ads, Facebook Stars (tips), subscriptions, affiliate ads, Facebook shop, and sponsored posts. Here’s how everything works:

Facebook Marketplace: Sell physical products.
Facebook Reels: Earn through in-stream ads.
Facebook Pages & Groups: Generate revenue with sponsored content, ads, and memberships.
Facebook Live: Generate income through live shopping, paid events, and donations and earn Facebook Stars from your followers.
Facebook Shop: Set-up an online store to sell products directly.

With over 2 billion daily active users, spending on average half an hour scrolling, Facebook stands as a profitable channel for creators and companies.

Let’s dive into the details of making dollars on the platform.

What you need to start earning on Facebook

To make money on Facebook, you need to meet a few basic rules. The platform has Monetization Eligibility Standards that ensure only quality content gets rewarded.

Here’s what you need:

Follow Facebook’s rules: Your page and content must follow Facebook’s Community Standards and Partner Monetization Policies.
Have engaged followers: Most programs have eligibility requirements of a certain number of followers and video watch hours.
Be in an eligible country: Some tools, like in-stream ads, are only available in certain regions.
Use an eligible page or profile: Monetization works best with Facebook Pages, not personal profiles.
Professional Mode: Enabling Professional Mode on a personal page unlocks extra features – in-stream ads and Reels Play bonuses.

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6 ways to earn using Facebook’s built-in features

Facebook offers several built-in tools that make earning revenue easier than ever. Doesn’t matter if you're a content creator, a business owner, or an influencer, you can generate revenue here without relying on third-party monetization tools.

Let’s explore six ways you can start earning today.

1. Run Meta ads for profit

Meta Ads lets you promote products, services, or content to targeted customers. You create an ad and choose a budget, and Facebook shows it to people who are most likely to be interested and possibly to convert.

Here’s a step-by-step on how to set up an ad:

Go to Meta Ads Manager and click Create Ad.
Choose your goal (e.g., more website visits, sales, or engagement).
Pick your customers based on age, location, interests, and behavior.
Choose a budget – you can start with just a few dollars per day.
Write catchy ad copy and add a high-quality image or video.
Click Publish, and your ad will be live.

To get the best results, here are some tips to consider:

Do A/B testing and test different ads to see what works best.
Use clear, simple, but relatable messaging to grab attention.
Include a strong call to action (like “Shop Now” or “Sign Up”).
Track performance in Meta Business Suite and adjust your as needed.

Use your first ads to test the waters, see what works and not, and adjust everything accordingly as you go.

2. Open a Facebook shop on Marketplace

Wondering how to make money on Facebook Marketplace? With 16% of users shopping exclusively on Facebook Marketplace, it's a great place. A Facebook Shop lets you reach these buyers directly, no matter what product you sell.

Here’s how to set up your Facebook Shop:

Go to Meta Commerce Manager and click Create a Facebook Shop.
Choose where you want to sell – on Facebook, Instagram, or both.
Add your business details, like name and contact info.
Add photos, prices, and descriptions to your listings.
Set up a payment method so followers can buy directly from your Facebook shop.

Your Facebook Shop must be reviewed (up to 24 hours). Once approved, Facebook Shop goes live on Facebook and/or Instagram, and you can promote products with Facebook Ads.

Bonus tips to attract more buyers and make more sales:

Write clear descriptions highlighting benefits.
Add photos from different angles in good lightning.
Research prices to stay competitive.
Respond politely to build trust.

3. Monetize Facebook Reels

Facebook Reels are short videos that can help you make money through ad revenue, bonuses, and brand deals. If you're wondering how to make money on Facebook Reels, the platform offers several ways.

One of the main methods is in-stream ads, where ads are placed in your Reels, and you get paid based on views and engagement.

Some creators may also qualify for the Reels Play Bonus Program, which rewards popular reels with extra cash.

Another option is brand deals, where businesses pay you to feature their products in your content.

Here are a few tips and tricks to consider when creating Reels:

Use trending challenges, music, and effects.
Create eye-catching Reels with great visuals and captions.
Stay consistent to retain followers.
Hook viewers in the first few seconds!

4. Earn through Facebook Pages and Groups

If you’re wondering how to make money on Facebook by posting, using Facebook Pages and Groups is a great option. Businesses and influencers can turn their followers into income by sharing valuable content.

You can also generate revenue through in-stream ads by posting video content. Another option is subscription-based content, where followers pay a monthly fee for exclusive content, live streams, or group access.

Consider the following if you want to grow an engaged Facebook audience and have a popular page/group:

Post engaging content consistently.
Spark discussions in groups.
Use Meta Business Suite to track engagement.
Partner with brands for sponsorships.

Keep in mind that Professional Mode allows you to monetize your personal profile without creating a separate Page.

5. Host profitable Facebook Live events

Facebook Live lets you make money by engaging with followers live. You can sell products, collect donations, or secure brand sponsorships. Many businesses use live shopping events to showcase and sell items instantly from their Facebook shop.

Creators and experts can host Q&A sessions or paid webinars, where viewers pay to join and learn valuable information. Nonprofits and influencers can also make money using donation features and Facebook Stars, allowing supporters to contribute directly during the broadcast. The more engaging your live stream is, the more Facebook Stars you can earn from your followers.

Follow the tips below to make your live videos more engaging and get more views:

Announce early for more promotion time.
Share in groups and on Instagram, TikTok, etc.
Engage viewers by answering live questions.
Use good lighting and sound.

6. Start a paid Facebook group

A paid Facebook group offers exclusive content or access for a fee. It can be a coaching community or an exclusive content hub where members pay for expert advice, skills, or insider tips. Providing value keeps them engaged and willing to stay.

Keep in mind:

Share consistent, helpful, and exclusive content.
Encourage discussion to build connections.
Host live Q&As or workshops.
Offer exclusive perks like discounts to your Facebook Shop.
Reward active members with recognition or bonuses.

Other ways to earn money on Facebook

In addition to built-in monetization tools, there are several other ways to make money on the platform. With the help of your followers, skills, or influence, you can create income streams that don't rely on direct tools.

Let’s review some of these alternative methods.

7. Become a product tester on Facebook

Brands often look for everyday users to test and review their products on the platform. This is a great way to make money by sharing your opinions on new items.

Find these opportunities through Facebook groups, pages, or even partnerships with companies looking for testers. To get more leads, focus on categories that interest you, stay active in relevant communities and build a reputation by sharing honest, helpful reviews. Learn how to become a product tester and add another passive income into your pocket.

8. Affiliate marketing on Facebook

Simply put, affiliate marketing is when you share product links and get revenue every time someone buys through your link.

Share links on Pages, Groups, Reels, or personal text posts, but keep them genuine. Avoid spam – don’t just drop links. Instead, share personal experiences or helpful tips to make your content engaging and authentic.

9. Brand partnerships and sponsored content

Brand partnerships and sponsored posts are when businesses pay creators to promote their products or services through sponsored content. Create content that fits naturally with your style and feels authentic to your followers.

Be honest about brand partnerships and disclose sponsorships. Stay genuine to maintain trust. Authentic, natural content connects better with followers and drives better results.

10. Complete microtasks on Facebook

If you want to earn money on Facebook without selling products or running a page, JumpTask – a microtasking platform – is the way to go. Businesses give social media tasks there, and users complete them for rewards. The tasks can vary from liking posts to leaving comments or following pages, making it a simple and flexible way to earn.

Each task allows you to make extra cash, and you don’t have to create content or grow followers. It’s an easy way to turn small actions into real revenue.

Your competitors are growing on Facebook — are you?

Drive real engagement that brings customers and grows revenue. Contact your account manager to start monetizing your audience today.

Key takeaways

Facebook offers many ways to earn, from built-in tools like ads and Reels, Facebook Shop, and Facebook Marketplace to alternative methods like affiliate links and brand partnerships.
You don’t need a lot of followers to start – begin with one method, adjust with time, and continue to grow.
If you prefer not to create content, try microtasking on JumpTask to complete small social media tasks on the platform.
Consistency and engagement are key – stay active, experiment, and find what works best for you.
Start now. Take small steps, stay committed, and turn your time on Facebook into income!

FAQs

No, but having a Facebook Page or Professional Mode on your personal account unlocks more features, like in-stream ads and brand deals. Some features, like Facebook Shop, require a business page, but you can still earn through Reels, affiliate advertising, and sponsored content.

Listing multiple items on Facebook Marketplace is free, but if you use checkout and shipping features, the platform charges a 5% selling fee (or a flat $0.40 for items under $8). You can avoid fees altogether if you sell locally and accept payments directly.

You must meet eligibility requirements to earn from Facebook Reels, including being 18 or older, following Partner Monetization Policies, and getting enough views. Some creators may qualify for in-stream ads, while others can earn through Reels Play Bonuses or brand sponsorships.

Yes! You can make money on Facebook without selling products on Facebook Shop or Facebook Marketplace. Create content or do partnerships. Some of the best ways are Facebook Reels, affiliate advertising, and brand collaborations.

Yes, affiliate ads are allowed, but you must follow rules and avoid spammy posting. Share affiliate links in an engaging way, for example, through helpful text posts, product reviews, or recommendations on your Page, Groups, or Reels.

Join groups and pages where brands look for testers. Build a trusted profile by sharing honest reviews and engaging with product-related content. Focusing on a category and staying active increases your chances of getting testing opportunities.

Gabriele Zundaite

Digital Marketing Manager

Meet Gabriele, a marketing specialist focused on digital growth and social media. As a Digital Marketing Manager at JumpTask, she helps others discover new ways to earn online by turning creative ideas into real results. With a degree in Marketing Management and a background in growth marketing and community building, Gabriele shares clear, practical advice for anyone ready to start earning or grow their online presence.