How to Make Money on TikTok: The Ultimate Guide for 2025
Monika Ivanauskaite
Updated on February 18, 2025
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An influencer, a business, or an everyday user—it doesn't matter—you can now make real money on TikTok with your content. With billions of users, TikTok offers countless opportunities to monetize.
In this guide, you’ll find 10 top tips on how to get paid on TikTok.
1. Start with the TikTok Creator Rewards program
One of the first questions many creators ask is, how do you make money on TikTok? A great starting point is the TikTok Creator Rewards Program. This program rewards creators based on four metrics: originality, play duration, search value, and audience engagement.
To be eligible for the program, you must be 18 years old, have 10k followers, and have at least 100k video views in the last 30 days. You must also be in an eligible country where the program is available. Remember to switch from a personal account to a creator account to qualify for monetization.
Your TikTok pay is calculated based on watch time, engagement, and content quality. Creator makes from $4.00 to $8.00 per 1,000 views. Fair to say that the payout is more generous than the original TikTok Creator Fund, which offered between $0.20 and $0.40 per 1,000 views.
Here are a few tips to help you get more views and improve TikTok’s account engagement:
- Post high-quality, engaging content to extend watch time.
- Use trending sounds and hashtags to increase visibility.
- Engage with your TikTok audience through comments, personalized messages and duets.
2. Land brand partnerships and sponsored content
Brand deals are a great way to make money on TikTok. Companies pay content creators to promote their products. If you have a strong following, you can earn big. However, statisctis show that the smallest creators have the highest engagement rates on TikTok, so you still have a great chance to land deals.
To find brands, start by looking at what you already use. Reach out to companies that fit your content. You can also join influencer marketing platforms, like Sprout, Brandwatch, or Upfluence to connect with brands. When negotiating, know your worth. Check what others in your niche charge. Be clear about your rates, deliverables, and timelines.
A media kit can help you look professional. It should include your TikTok account follower count, engagement rate, and past collaborations. Brands want to work with creators who feel real. Stay true to your niche and only promote things you believe in.
3. Tap into affiliate marketing on TikTok
Another way to make money on TikTok is through affiliate programs. You share a special affiliate link to products, and when someone buys them, you get a commission. The more people click and purchase, the more you make.
Pick products that match your content. If you post about fitness, promote workout gear. If you love tech, share gadget deals. Stick to things you trust so your audience stays engaged.
Always tell people when a link is an affiliate. It builds trust and follows TikTok’s rules. You can mention it in your video or add a note in your caption. Honest creators get more loyal followers, which potentially leads to more sales.
4. Use TikTok Shop to sell your own products and merchandise
TikTok Shop lets you sell products directly on the app. Use it to your advantage—open your creator’s marketplace and sell your own products or merchandise. Many small business owners have found TikTok to be an exceptional platform for building their brands and generating significant revenue.
You can also try TikTok Shop affiliate marketing to boost your sales by promoting other sellers’ products. After all, you have over 1 billion potential buyers scrolling through TikTok shop.
Check out TikTok’s official step-by-step guide on how to get started as a seller.
2 easy ways to promote products are:
- In videos: Create videos that promote products naturally. Show how they work or look in real life.
- In bio: Add a link to your TikTok account bio for your TikTok Shop. Make it easy for viewers to find your products.
Remember to keep your branding the same across all TikTok posts. Use the same logos, colors, and style. It helps to keep your brand recognizable.
Offer special deals just for your TikTok followers to encourage more people to buy and build a community of loyal customers.
5. Host TikTok live streams for gifts and Diamonds
When you host a TikTok live, you can collect tips through TikTok gifts, which turn into Diamonds and can be exchanged for cash. Even TikTok rewards creators with Diamonds. These Diamonds can be exchanged for money, so the more virtual gifts you get, the more you can earn.
Plan your live streams to get more viewers. Pick a good time when your audience is online. Talk to your viewers, answer questions, and keep them engaged. The more interactive you are, the more chances you have to receive gifts.
Go live often to build a loyal fan base. A combination of regular and interesting streams keeps people coming back. So, grow your audience, collect tips, receive gifts and increase your TikTok pay.
6. Move beyond TikTok with community support
You can earn more by using other platforms like Patreon or Ko-fi. These platforms let your most dedicated fans support you with monthly payments or one-time donations.
In return, you can offer premium content, behind-the-scenes access, early access to merch, or personalized rewards. Patreon and Ko-fi are great places to start building your community.
To kick off one of these platforms, set subscription costs and invite your TikTok followers to join you there. Share the links in your bio or mention them in your videos. When you have more ways to earn, you create a more stable income. Diversifying your income sources helps you rely less on just one platform and grow your earnings in the long run.
7. Meet (or beat) the follower requirements for bigger payouts
If you’re wondering how to make money on TikTok and how many followers you need to start, here are following requirements for some of the options we covered above:
- Creator Rewards Program: 10,000+ followers and 100,000+ views in the last 30 days.
- Brand Deals: Many companies look for 5,000+ engaged followers.
- TikTok Shop: Open to all, but a larger audience helps drive sales.
However, while having more followers can help, what really matters is how engaged your audience is. A smaller, highly engaged audience can lead to bigger payouts compared to a large, inactive following. So, build relationships with your followers and focus on creating top-tier, premium content that keeps them coming back for more.
Additionally, consider microtasking platforms like JumpTask, where users looking to make extra cash can complete small online tasks and help you get more interactions on your TikTok videos.
Ready to make extra cash?
While you grow your TikTok audience, explore other ways to earn with quick and easy online tasks.
Is it possible to make money on TikTok without followers?
One may question, ‘How many followers do you need to make money on Tiktok?’. The answer is simple—you might have just enough. Even if you don’t have a lot of followers, you can still make money on TikTok! Let’s discuss some strategies on how to make money on TikTok without followers.
Beginners should take advantage of trending hashtags and affiliate links. These tools can help you get noticed, even with a smaller following. You can also try joining viral challenges or creating duets and stitching popular videos.
These TikTok trends can reach a wider audience and help grow your account. The key is staying creative, posting consistently, and focusing on what works for you.
Building your TikTok presence takes time, but with effort and strategy, you can still make money and grow your following.
8. Craft high-engagement content to boost earnings
You need exclusive content, that resonates with audience’s interests to drive engagement and to make more money on TikTok. Let’s discuss how to make money on TikTok through effective strategies.
One key tip to improving engagement is to use the right hashtags. Hashtags help your videos show up in searches and be discovered by more people. They also help you reach your target audience.
The time of posting is also a key factor in high engagement. Find out when your audience is most active and post during those hours to get more views.
Variety is key. Try mixing different types of content, like funny skits, helpful tutorials, or fun challenges. These formats tend to do well and keep your audience engaged.
You should also pay attention to how your videos perform, so follow your metrics. TikTok gives you access to metrics that show how many people are watching and interacting with your content. Use this information to create engaging videos and make them even better.
Keep experimenting, and over time, you’ll find the best way to connect with your audience and boost your TikTok pay. To improve engagement even further, consider exploring microtasking opportunities, including social media tasks, which allow you to earn while growing your presence.
9. Stay within TikTok’s community guidelines
Always follow TikTok’s community guidelines to avoid issues. You can check the TikTok FAQ for the latest rules and updates. If you break the rules, TikTok may remove your videos or stop you from earning money.
To stay safe, make sure your content is original, and always use music or videos that you have the rights to. Avoid using copyrighted material unless you have permission.
TikTok also has rules about what content is acceptable, so be careful with sensitive topics. It’s a good idea to review TikTok’s guidelines regularly because they can change. By keeping up with the latest rules, you can make sure your account stays on the good side and that you can continue to earn from your content.
10. Track your earnings and scale up
Let’s discuss some tips and tactics for scaling your TikTok business and increasing your income in the long run.
To earn more on TikTok, it’s important to keep track of how much money you’re making. TikTok's creator tools, including Analytics, give you valuable insights to track your earnings on TikTok Creator Fund, Rewards Program, and audience interaction. It will show you which videos work and which ones need improvement. You can also use third-party tools that give you more detailed insights into your TikTok pay and growth.
Setting clear, realistic goals is key, and it can boost your motivation for improvements. Decide how much money you want to earn each month and create a plan to hit those targets.
As your account grows, think about reinvesting some of your earnings back into your content. You could upgrade your equipment for higher-quality videos, use paid ads to reach a wider audience or collaborate with other creators to grow faster.
Why TikTok remains a game-changer in 2025
TikTok continues to stand out because of its unmatched viral potential. The platform’s unique algorithm can help content explode overnight, giving creators the chance to reach over 1.5 bilion of people with just one video.
TikTok has a diverse user base, including teenagers making 25% of the demographics, adults 75%, and people from all over the world. This means your content can connect with various audiences, increasing your chances of success.
For both beginners and experienced creators, it’s important to experiment with different content formats and monetization methods. Don’t be afraid to try new trends, challenges, or strategies to see what resonates with your followers. TikTok is all about creativity, so the more you experiment, the more likely you are to find what works best for you.
Ways to earn money on TikTok without being a creator
If you don’t want to be on camera, there are several other ways to make money on TikTok while still being involved with the platform.
One great option is joining microtasking platforms like JumpTask. These platforms allow you to earn money by completing small tasks, such as engaging with TikTok content or doing simple online activities.
You can also take on different roles, such as being a TikTok account manager. This involves helping business accounts or influencers grow their presence on TikTok by managing their profiles and creating a content strategy. If you have a good understanding of the platform, you can work as a consultant, advising others on how to use TikTok effectively to reach their audience.
Another way to earn money is by becoming a video editor for TikTok influencers. Many creators need help editing their videos to make them look polished and professional. You don’t have to be in front of the camera to make money this way.
If you have advertising skills, you can also become a TikTok ads specialist. Many small businesses need help with running TikTok ads to promote their products, and you can assist them with this. Additionally, you can curate user-generated content (UGC) or help manage influencer campaigns.
These roles involve working with content made by others or organizing collaborations between brands and creators. All of these methods can generate revenue without the need to create content.
Earn on TikTok without going viral
No need to film or dance: make money by completing simple tasks online.
Key Takeaways
- Join the TikTok Creator Rewards program and focus on engagement to make money.
- Partner with brands or try affiliate marketing to make more income.
- Sell your products through TikTok Shop or host live streams to receive virtual gifts.
- If you don’t want to create content, earn by managing accounts or editing content.
- Take action on the methods that suit you best.
- Consider JumpTask, which provides additional ways to earn online through microtasking and social media-related jobs.
FAQs
No, monetization options require creators to be at least 18 years old for legal reasons. However, you can still make money through brand partnerships or affiliate marketing, depending on your audience and engagement.
Yes, creators must pay taxes on their TikTok earnings. Income from TikTok is considered taxable, just like any other source of income. It’s important to keep track of earnings and consult a tax professional for help with taxes.
All types of brands can sponsor TikTok users. Some of the most popular sponsors may include fashion, beauty, fitness, tech, and food brands. Brands look for influencers with a loyal following and high engagement. If you fit their target audience, you could land a deal.
TikTok updates its algorithm regularly, often making changes to how content is recommended and shown to users. These updates can impact which videos appear on the For You page and how they are ranked. Staying informed about algorithm changes is key to ensuring your content remains visible and engages your audience.
No, it’s not necessary to be on other social media platforms to earn on TikTok. You can make money directly on TikTok through the Creator Rewards program, brand partnerships, affiliate marketing, selling products on TikTok Shop, and hosting live streams. All of these opportunities are available within the app itself.
You must use music that you have permission to use. TikTok provides licensed tracks for creators, but using copyrighted music for promotions without permission can cause issues. Always check the usage rights before including music.
Monika Ivanauskaite
Content manager
The mind behind JumpTask updates is also a nature enthusiast, balancing announcements with hikes and capturing serene moments. Dive into the blog for a scenic journey through JumpTask's ever-evolving landscape.
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IN THIS ARTICLE
- 1. Start with the TikTok Creator Rewards program
- 2. Land brand partnerships and sponsored content
- 3. Tap into affiliate marketing on TikTok
- 4. Use TikTok Shop to sell your own products and merchandise
- 5. Host TikTok live streams for gifts and Diamonds
- 6. Move beyond TikTok with community support
- 7. Meet (or beat) the follower requirements for bigger payouts
- 8. Craft high-engagement content to boost earnings
- 9. Stay within TikTok’s community guidelines
- 10. Track your earnings and scale up
- Why TikTok remains a game-changer in 2025
- Ways to earn money on TikTok without being a creator
- Key Takeaways
- FAQs
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