How To Make Money On Snapchat: 10 Proven Methods (2025)

Snapchat has grown beyond fun snaps – it's now a money-making platform, especially in 2025 with over 900 million daily users. Thanks to new monetization features and a broad audience, creators can earn through Spotlight, Stories, brand deals, affiliate marketing, and more.

Let’s explore 10 proven methods for turning your Snapchat presence into a profitable venture!

1. Join Snapchat’s monetization program

Snapchat’s new unified Monetization Program makes it easier than ever to learn how to make money on Snapchat Spotlight and Stories. This is your starting point if you’re a business or creator looking to generate revenue directly through Snapchat.

Here’s what you need to qualify:

Be at least 18 years old
Have a Public Profile
Post engaging content regularly
Have at least 50k followers
Average 25k+ views on Stories
Post Spotlight videos over 1 minute long

Only qualifying Spotlight videos are eligible for Snap ads revenue. Snapchat pays creators in “Crystals,” with a $100 minimum to withdraw. Prioritize increasing your user engagement to improve your chances of being invited.

Snapchat hand-picks eligible users, so there’s no application form – you’ll get notified in-app if you qualify. While you wait, keep posting and optimizing your content with clear engagement metrics. Remember that consistent content and a growing audience will help you unlock these monetization opportunities.

2. Create ads on Snapchat Stories

Snapchat’s Story ads are essentially mid-roll ads placed within Snap Stars’ public Stories, allowing creators to earn revenue when viewers watch their content from start to finish. These ads function similarly to Snapchat Spotlight monetization but target a different viewing experience through Stories.

Eligibility for this program aligns with the Monetization Program – creators need a public profile, consistent posting, and strong engagement to be considered. If you already qualify for Spotlight monetization, you're likely eligible for Story ads too. You can also examine Snapchat’s guidelines for more information.

Story content can become a significant source of income, especially if you master the art of retention. The longer viewers stay engaged with your whole story sequence, the more ad revenue you generate. To increase your earnings:

Create multi-part stories that keep users watching.
Use storytelling hooks to build anticipation.
Post consistently to stay visible on the Snap Map and Discover feeds.

Payouts work the same way as Spotlight – Snapchat rewards you in Crystals, and you can cash out once you hit the $100 minimum threshold.

3. Get invited to the Snapchat Creator Marketplace

The Snapchat Creator Marketplace is a built-in platform that connects eligible creators with brands for paid collaborations. It’s designed to simplify the process of finding brand partnerships by allowing businesses to browse creators based on target audience, content style, and performance. According to Snapchat’s official overview, the goal is to help creators monetize their reach through native sponsorships – think branded Lenses, sponsored content, or product-focused Snaps.

How to qualify:

Invite-only access from Snapchat
Must have a Public Profile with consistent, high-quality posting
Holding Snap Star status or being a standout Lens creator increases your chances

To boost your visibility and eligibility, turn on the Brand Partnerships toggle in your profile settings. This tells brands you’re open for collaboration and helps Snapchat match you with potential opportunities.

While payments in this marketplace come directly from other users (i.e., brands), not Snapchat itself, creators can significantly increase their earnings if their content performs well.

For businesses and creators aiming to take their performance to the next level, JumpTask for Business can be a powerful tool. It helps brands improve audience engagement and reach more potential customers through optimized campaigns across Stories, Spotlight, and even sponsored lenses. If you're a brand or creator looking to boost results, get in touch with JumpTask and explore how it can improve your next campaign.

More Snapchat views - more impact

Use JumpTask to expand your audience and strengthen performance across Stories and Spotlight.

4. Monetize with AR Lenses via Snap’s Lens Creator Rewards

Snapchat’s Lens Creator Rewards program offers a unique way for creators to earn money by designing interactive AR Lenses using Lens Studio, Snapchat’s free desktop tool for creating augmented reality experiences.

Eligible creators can earn up to $7,200 per month per Lens if their Lenses perform exceptionally well based on engagement metrics, regional popularity, and innovation. There’s no formal application process – Snapchat will contact you directly if your Lens meets the program’s thresholds.

To increase your chances of qualifying:

Create engaging content that users want to share
Design Lenses that align with trends or challenges on other social media platforms
Promote your Lenses on your Public Profile, in Stories, and across other platforms to gain traction
Encourage followers to save and reshare your Lenses to expand reach

Freelance designers and brands trying out sponsored Lenses can use this monetization option to earn more money and reach Snapchat’s highly active audience.

5. Sell access to Snapchat Premium content

Snapchat Premium refers to private stories that only paying subscribers can view. It’s a clever way to monetize exclusive content, especially for creators with a loyal fan base. If you’re wondering how to make money on Snapchat Premium, the process starts by setting up a story and granting access in exchange for a subscription fee.

Promote it through your Public Profile, external social media platforms, and Patreon to increase visibility. Be sure to tease your content publicly and follow Snapchat’s guidelines on paid access.

For best results:

Price reasonably based on your niche and audience size
Post consistently and deliver value
Follow Snapchat’s content and monetization guidelines to stay compliant

This approach works especially well for creators building community-driven, user-friendly experiences.

6. Offer brand partnerships for sponsored stories

One of the most direct ways to earn money on Snapchat is by promoting a brand's products through sponsored stories. These brand partnerships involve creating content that features or endorses a product, service, or campaign, often in exchange for a flat fee or performance-based payment.

To attract brand partnerships, build a niche audience, and post regularly. Use the “Paid Partnership” tag for transparency and trust. Strong storytelling is key – branded Snaps should feel natural and engaging, not forced.

If you're still growing, approach local businesses or smaller brands in different industries. Many are eager to tap into new customers through stories and will appreciate your target audience focus and relatable content style.

7. Use Snapchat for affiliate marketing

Affiliate marketing is a proven way to earn money on Snapchat, especially if you share product-related content. Creators can promote items through affiliate links in their Stories or bio, earning a commission each time a follower purchases.

Snapchat’s visual-first format pairs well with affiliate-friendly content – think product tutorials, quick reviews, or “day in the life” Snaps. Programs like Amazon Associates, Impact, or niche-specific networks are great starting points.

To stay honest, always include ad disclosures using #ad or the Paid Partnership tag. With the rise of micro-influencers, Snapchat is now a powerful channel for building an affiliate marketing side hustle that blends authenticity with passive income.

8. Make money by selling products on Snapchat

Selling your own digital or physical products on Snapchat is a simple way to make money and grow your brand. You can promote things like handmade items, eBooks, or merch using short, authentic content that speaks to your audience.

Use engaging formats like product tutorials, behind-the-scenes clips, customer testimonials, or launch teasers to build interest. Drive traffic to your checkout pages by linking in your bio or using call-to-actions in stories.

For maximum visibility, set up a Public Profile to showcase saved stories and keep your content discoverable. Combining storytelling with smart promotion can help you turn followers into buyers, especially if you're targeting niche audiences across various industries.

One way to monetize your Snapchat followers is by offering paid shoutouts or promo spots to creators or businesses looking to expand their reach. This can include promoting a product, service, or social media account within your Snapchat Stories.

Pricing typically ranges from $10 to $100 per shoutout, depending on your follower count and engagement levels. Be sure to set clear pricing based on your story views and audience demographics.

To manage requests effectively, keep shoutouts relevant to your audience, ensuring that the promoted content aligns with their interests. You can find potential buyers on platforms like Facebook groups, Reddit communities, or websites dedicated to influencer marketing.

By offering targeted shoutouts, you create a valuable revenue stream that also helps other creators or brands grow their presence.

10. Offer Snapchat account management as a service

If you’re experienced with Snapchat, consider offering account management services as a freelancer. Many businesses and creators need help creating content, daily public story updates, analytics reporting, and fan engagement.

This is an excellent way to monetize your Snapchat expertise without needing a large following. You can find clients on platforms like Upwork, in freelancing communities, or by connecting with small businesses looking for social media assistance.

This role is a great entry point for freelancers looking to build a client base. For those interested in expanding their service offerings, you might also want to become a freelancer or explore the option to become a virtual assistant to assist clients with a wider range of tasks.

Turn attention into action

JumpTask offers multiple tools to help you engage users and grow faster.

FAQs

Yes, anyone can make money on Snapchat Spotlight, as long as they meet the eligibility requirements. Creators must have engaging, high-quality content and adhere to Snapchat’s guidelines. The platform rewards you based on views and engagement.

To withdraw money from Snapchat, you need to reach a $100 balance in Crystals. Once eligible, you can request a payout through the Snapchat app. Follow the instructions in your account settings to complete the withdrawal process.

They must be at least one minute long to qualify for monetization program. Shorter videos won’t be eligible for the ad revenue share, so aim for engaging, longer content that holds viewers' attention throughout.

While there’s no set follower count to start making money, a larger and more engaged following increases your chances of qualifying for Snapchat’s Monetization Program. Focus on engagement and creating quality content to build your audience.

Snapchat monetization program is available in many regions, but it’s not yet global. Eligibility varies by country, and users must meet local requirements to qualify for programs like Spotlight. Check Snapchat’s official guidelines for region-specific details.

Gabriele Zundaite

Digital Marketing Manager

Meet Gabriele, a marketing specialist focused on digital growth and social media. As a Digital Marketing Manager at JumpTask, she helps others discover new ways to earn online by turning creative ideas into real results. With a degree in Marketing Management and a background in growth marketing and community building, Gabriele shares clear, practical advice for anyone ready to start earning or grow their online presence.