How to Make Money on Twitter (X): 8 Proven Ways
Monika Ivanauskaite
Updated on February 18, 2025
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X (formerly Twitter) isn’t just for conversations. It’s a platform where a content creator can turn tweets into cash. Influencers, creators, and beginners alike can monetize through affiliate marketing, brand deals, selling digital products, and subscriptions. But not every method requires a huge following and Twitter presence.
This guide breaks down eight effective strategies—plus a bonus method for those who want to make money on Twitter (X) without posting at all.
How Twitter Monetization Works (And How It Changed After Becoming X)
Making money on Twitter (now X) means earning from your Twitter content and audience. Instead of just tweeting for fun, creators can turn their posts into income.
That being said, Twitter monetization wasn’t always easy.
Before X, monetization was limited. Only a small group of users could access Twitter ads revenue sharing, and earnings mostly depended on follower count and tweet impressions.
Now, engagement matters more than followers. In 2023, X introduced a new revenue-sharing model where earnings depend on interactions from Premium (formerly Twitter Blue) subscribers. The more they like, reply, or share, the more you earn.
So, if you want to make money on Twitter (X) in 2025, focus on user engagement, especially with Premium Twitter users. The key is to create engaging content that sparks conversations and keeps people coming back. This adds to the overall user experience and fuels audience engagement.
How Many Followers Do You Need to Make Money on Twitter?
You don’t need millions of followers to earn on X. You need an engaged audience. While a large following helps, even a small Twitter account can make money if their audience actively interacts.
Here’s what actually matters:
- Engagement: Brands and X’s monetization programs reward creators whose posts spark conversations. Even a few thousand active followers can generate income.
- Premium user interactions: X’s revenue-sharing system prioritizes engagement from Premium (formerly Twitter Blue) subscribers. More interactions mean higher earnings.
- Niche focus: A small, loyal community in a specific niche is often more valuable than a large, passive audience.
Bottom line: Twitter followers don’t equal money. Engagement does. Focus on building an interactive audience, and the earnings will follow.
The engagement shortcut you need
Struggling to grow on X? JumpTask for Business boosts likes, replies, and shares to help you qualify for monetization faster.
What do you need to start earning on Twitter (X)?
If you’re new to X and want to start making money, the process may seem overwhelming at first. But with the right approach, anyone can turn engaging content into a source of income. Here’s what you need to get started, broken down into clear, actionable steps.
Step 1: Create a professional Twitter profile
A professional Twitter profile builds trust and increases engagement, making it easier to monetize. So before you start to make money on Twitter, make sure your Twitter profile looks credible and professional.
Here’s how to set up your Twitter profile for success:
- Use a clear profile picture – A high-quality image of yourself or your brand logo.
- Write a concise bio – Explain who you are and what content you share.
- Add a relevant header image – Reinforce your brand or showcase your expertise.
- Include a link – Direct followers to your website, portfolio, or social media.
- Keep your handle simple – Use a name that’s easy to recognize and consistent with your brand.
Step 2: Make your Twitter account public and professional
Before you can start earning, your Twitter account needs to be public. This ensures that anyone can see and engage with your tweets, which is essential to monetize Twitter. A private Twitter account limits your reach, making it much harder to build an audience.
Posting regularly is also crucial. If you rarely tweet, your audience won’t have a reason to engage with your content. Aim to post several times a week to stay visible and relevant. If you’re unsure what to share, start by commenting on trending topics, offering insights, or sharing personal experiences related to your niche.
Step 3: Focus on engagement
A small but highly engaged audience can be more valuable than a large, inactive one. Brands and monetization programs prioritize creators whose engaging content sparks conversations and interactions.
Since user engagement is the key to monetize Twitter, growing your audience and increasing interactions should be a priority. But building engagement organically can take time.
If you want to accelerate your growth, JumpTask for business provides an easy way to boost engagement on your Twitter account by connecting you with real Twitter followers who can like, reply, and share your content.
More interactions not only improve visibility but also increase your chances of qualifying for X’s monetization features, such as ad revenue sharing.
Step 4: Meet monetization eligibility
To monetize your Twitter account, you need to meet the platform’s eligibility requirements.
These requirements include having at least 500 followers, being an X Premium subscriber, and reaching 5 million tweet impressions in the last three months.
Additionally, you must comply with Twitter’s monetization rules and guidelines.
Meeting these requirements will unlock various monetization features on Twitter, such as Super Follows, Ticketed Spaces, and the Creator Revenue Sharing program. These features can help you earn money from your Twitter content and grow your online presence.
Step 5: Choose a monetization strategy that works for you
There are several ways to make money on Twitter (X), and the right approach depends on your content style and audience. In the next sections, we’ll break down each strategy in detail.
For the best results, consider combining multiple methods. Diversifying your income streams can create a more stable revenue flow, so experiment and see what works best for your audience.
8 ways to make money on Twitter (X)
Now that you know what it takes to start earning on X, let’s dive into the eight best methods on how to make money on Twitter. Each approach has its own advantages, depending on your audience, content style, and engagement level.
1. Use affiliate marketing on Twitter
Affiliate marketing is one of the easiest and most accessible ways to make money on Twitter. You don’t need to create or store any products. Instead, you make money from commissions by promoting products through special tracking links. When someone clicks your link and makes a purchase, you get paid.
This method is ideal for both small and large Twitter account because it doesn’t rely on direct monetization from X’s features. You can promote affiliate products immediately, regardless of follower count, as long as you choose products that resonate with your audience.
Here’s how to get started:
- Join an affiliate program – Sign up for platforms like Amazon Associates, ShareASale, or individual brand affiliate programs. These platforms give you access to products and tracking links.
- Choose products that fit your audience – Relevance is key. If your followers are genuinely interested in tech, promoting fitness supplements won’t convert well. Pick products that align with your content.
- Get your unique affiliate link – Each product you promote comes with a link that tracks sales and ensures you receive a commission.
- Create engaging tweets – Instead of simply posting a link, explain why the product is useful. Personal recommendations work best. Example: "I've tested multiple wireless keyboards, and this one is by far the best for gaming. Here’s why: [affiliate link]"
- Use images, videos, and testimonials – Tweets with visuals tend to perform better and feel more natural. Show how the product works or share positive reviews.
- Track and refine your approach – Monitor your tweet performance to see what resonates with your audience. Adjust your strategy based on what gets clicks and sales.
Affiliate earnings vary depending on the product price and commission rate. Some programs offer high commissions (20-50%), while others, like Amazon, pay smaller percentages per sale. If you’re looking for higher earnings, focus on high-ticket affiliate programs that offer larger payouts per sale.
2. Use Twitter “Tip Jar” to collect donations
The Tip Jar feature on X allows followers to send direct allows followers to send direct payments to support consistent content creation and encourage content creators. It’s a great option for those who regularly create engaging content, valuable insights, educational material, or entertainment that resonates with their audience.
Unlike other monetization methods, Tip Jar doesn’t require selling a product or reaching engagement thresholds. It works best for creators with a loyal, supportive audience who are willing to contribute voluntarily.
To make the most of Tip Jar:
- Enable Tip Jar in your account settings – If available in your country, you can turn this on in Settings > Monetization.
- Let followers know – Mention Tip Jar in your Twitter profile bio or tweets without being too pushy.
- Consistently provide valuable content – People tip when they feel they’ve gained something from your content, whether it’s knowledge, entertainment, or inspiration.
- Thank your supporters – A simple acknowledgment goes a long way and encourages others to contribute.
3. Monetize through Twitter ads revenue sharing program
X allows creators to join the ads revenue sharing program and earn money from Twitter ads displayed in replies to their tweets. This is a passive income method, meaning you don’t have to sell anything. Just post content that attracts engagement, and X does the rest.
You can activate Twitter ads revenue sharing in your account settings. Twitter ads appear in the reply sections of your tweets, so the more replies and engagement your tweets generate, the higher your potential earnings.
To make the most of this method:
- Create content that encourages discussions – Open-ended questions, polls, and controversial takes can help spark conversations.
- Engage with trending topics – Tweets about current events or viral discussions are more likely to gain traction.
- Reply to comments – More replies mean more ad impressions, which increases your revenue.
Earnings depend on engagement levels and who interacts with your tweets. The more Premium Twitter users engage with your content, the higher your earnings.
4. Post sponsored tweets and offer brand partnerships
Sponsored tweets are one of the most lucrative influencer marketing methods. Companies pay you to promote their products to your audience, making this a high-income opportunity for creators with an engaged Twitter audience.
This strategy is widely used in social media marketing and can be highly profitable if executed correctly.
To attract sponsorships:
- Build a niche audience – Brands prefer creators with targeted, engaged followers over random large accounts. A well-defined niche increases your chances of securing marketing campaigns.
- Create a media kit – This is a one-page document that highlights your follower count, engagement rate, and audience demographics.
- Reach out to brands – Instead of waiting for offers, pitch your profile to brands that fit your niche.
- Blend promotions with your Twitter content – Authenticity is key. If a promotion feels forced, it won’t perform well. Example: "I’ve tested a lot of finance apps, but this one helped me save an extra $500 this month. Worth trying. [Sponsored]"
- Be transparent – Always disclose sponsored content to maintain trust.
Earnings depend on follower count and engagement:
- Micro-influencers (10K–50K followers) earn around $50–$500 per tweet
- Mid-tier influencers (50K–200K followers) earn around $500–$5,000 per campaign
- Large influencers (200K+ followers) can make up to $5,000+ for marketing campaigns
If you have high engagement, this can be one of the most profitable influencer marketing options on X.
5. Sell digital products directly to your audience
Selling digital products is one of the most profitable ways to monetize on X.
Unlike affiliate marketing, where you earn a small commission per sale, selling digital products lets you keep 100% of the profit. Since digital goods don’t require inventory or shipping, you can sell them repeatedly without additional costs.
If you have expertise in a field, this method is ideal. You can create and sell relevant content such as:
- eBooks – Short guides on business, fitness, social media growth, or any other expertise.
- Templates – Resume templates, business proposal templates, Notion setups, etc.
- Courses – Video or text-based courses on a specialized topic.
To start selling digital products:
- Create something valuable – Your content creation should solve a problem or provide useful insights.
- Set up a sales page – Platforms like Gumroad, Shopify, or Teachable can handle payments and distribution.
- Promote it naturally – Instead of hard-selling, provide free value in tweets and link to your product at the end. Example: "Here’s how I grew my Twitter from 0 to 50K followers in 6 months. (A thread) 👇" followed by a link to a paid guide.
- Use testimonials – If people find value in your product, ask them to share feedback. Positive reviews help drive more sales.
A well-priced eBook or course can sell for $10-$200+, and since it’s digital, you can sell it forever. This is one of the most scalable ways to earn money on X.
6. Monetize through Twitter Media Studio
Twitter Media Studio is a powerful tool designed for creators and businesses to manage and monetize their video content. It allows you to upload, schedule, and monetize videos directly on X, making it a great option for video creators, educators, and influencers who regularly share high-quality engaging content.
Unlike other monetization methods, Media Studio focuses specifically on video content monetization, allowing you to earn money through pre-roll Twitter ads placed before your videos.
To get started with Twitter Media Studio:
- Apply for the Amplify Publisher Program – Check if your Twitter account is eligible for video monetization under X’s guidelines.
- Upload and manage content through Media Studio – Use the platform to schedule, edit, and optimize your video posts.
- Enable monetization on your videos – When uploading, select pre-roll ads to allow monetization through Twitter ads.
- Post engaging video content regularly – The more views and engagement your videos get, the more ad revenue you can generate.
Earnings depend on video views and engagement. More video plays lead to higher ad revenue, especially if your content attracts Premium (formerly Twitter Blue) users or viral engagement. If you already create content in video formats, Media Studio offers an excellent way to monetize your efforts without relying on brand deals or affiliate marketing.
7. Launch a paid subscription model (Super Follows)
Super Follows allow creators to charge followers a monthly fee in exchange for exclusive content. This is a great option for people who produce premium content, insider insights, or special perks for their most dedicated followers.
To make Super Follows work, you need:
- A clear content strategy – Decide what subscribers get access to. Examples include behind-the-scenes updates, exclusive tips, industry insights, or one-on-one Q&A sessions with valuable content.
- Consistent engagement – Subscribers expect ongoing value, so consistent content updates are crucial.
- A fair pricing model – Super Follow subscriptions should be affordable enough for people to commit long-term while still reflecting the value you provide.
This method is best for experts, thought leaders, or influencers in specific niches where followers are willing to pay for deeper insights or exclusive content.
8. Host ticketed Twitter (X) Spaces
X Spaces is an audio-based feature where users can host live conversations. With Ticketed Spaces, you can charge people to join these discussions, making it an excellent monetization option for coaches, industry experts, and content creators.
To make Ticketed Spaces profitable:
- Pick engaging topics – Cover subjects your audience cares about, whether it’s industry insights, career advice, or interactive discussions.
- Promote your Spaces in advance – Give followers enough time to buy tickets and plan to attend.
- Invite guest speakers – Having an expert or influencer join your session increases credibility and attracts more listeners.
- Encourage audience participation – Make the experience valuable by allowing Q&As or open discussions.
Earnings depend on ticket price and audience size, but highly interactive and insightful Spaces can become a steady revenue stream over time.
Which Twitter (X) monetization strategy to choose?
With multiple ways to monetize on X, choosing the right method depends on your audience, content style, and effort level. Here’s a comparison of how each approach generates revenue:
| Method | Best for | Earning potential |
| Affiliate marketing | Small/large accounts, niche audiences | $$ – Depends on commissions |
| Media Studio | Video creators, educators, brands | $$ – Ads-based passive income |
| Ads Revenue Sharing | High-engagement, viral accounts | $$ – Passive but requires eligibility |
| Selling Digital Products | Experts, scalable income | $$$ – High-profit, long-term |
| Sponsored Tweets | Influencers, high-followers | $$$$ – Highest-paying for engaged accounts |
| Tip Jar | Creators with supportive audiences | $$ – Voluntary, depends on engagement |
| Super Follows | Experts, exclusive content creators | $$$ – Subscription-based earnings |
| Ticketed Spaces | Coaches, thought leaders, interactive creators | $$$ – Event-based revenue |
More engagement = more earnings
Low engagement slows monetization. Get real likes, replies, and shares with JumpTask for Business.
Bonus tip: monetize Twitter without being a creator
Most of the methods we’ve covered—affiliate marketing, creator revenue sharing program, digital products, and sponsorships—require high engagement to generate revenue.
If you don’t have an audience, consistently posting content, gaining followers, and driving interactions can take months or even years before monetization becomes viable.
But what if you could make money on Twitter without tweeting at all?
This is where microtasking comes in. Unlike traditional Twitter monetization, which depends on high engagement, microtasking allows anyone to make money online on Twitter through simple online tasks—no followers required.
Microtasking platforms like JumpTask let you earn money by completing small, quick online tasks. These can include:
- Liking and interacting with posts on social media.
- Get paid to provide feedback on digital products.
- Watching videos or completing surveys.
- Helping companies improve their AI models by categorizing data.
With microtasking, revenue generated is based on task completion, not audience size. Whether you’re building a Twitter presence or just looking for quick ways to make money online, microtasking provides a flexible and accessible income stream.
Key takeaways
- Engagement matters more than followers – You don’t need millions of followers to earn money, but you do need an active, engaged audience.
- Different monetization methods suit different creators – Some methods work best for influencers, while others are ideal for niche content creators or experts.
- Passive vs. active income streams – Ad revenue sharing and microtasking allow you to earn passively, while sponsored tweets and selling digital products require active effort.
- Combining multiple income streams leads to higher earnings – The most successful creators use two or more monetization methods to earn more.
FAQs
Use Twitter analytics for engagement data, such as impressions and click-through rates. Track affiliate sales through unique links or codes. For sponsorships, maintain a spreadsheet of brand deals, payment schedules, and key metrics to monitor progress.
Aim for one to three tweets per day focused on value, updates, or tips in your target market. Consistency keeps your audience engaged and can increase revenue by improving brand awareness and trust over time.
Yes, overselling or promoting low-quality products can harm your credibility and drive followers away. Always choose reputable brands relevant to your niche, disclose affiliations, and maintain honesty in all promotions.
Address legitimate criticism calmly, offering clarification or corrections where needed. For trolls seeking conflict, use mute or block options to maintain a positive community environment and safeguard your mental well-being.
Monika Ivanauskaite
Content manager
The mind behind JumpTask updates is also a nature enthusiast, balancing announcements with hikes and capturing serene moments. Dive into the blog for a scenic journey through JumpTask's ever-evolving landscape.
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IN THIS ARTICLE
- How Twitter Monetization Works (And How It Changed After Becoming X)
- What do you need to start earning on Twitter (X)?
- 8 ways to make money on Twitter (X)
- Which Twitter (X) monetization strategy to choose?
- Bonus tip: monetize Twitter without being a creator
- Key takeaways
- FAQs
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